By Paul Thomas, Chief Executive Officer of North American Savings Bank
In the fall of 2018, NASB commissioned a brand research study to take a pulse on customer and employee perceptions of NASB. Our goals were to make sure our current efforts aligned with our vision and values and to discover potential areas for improvement along the way. In-depth interviews were conducted with employees, customers, and others.
I was pleased to discover that our customers viewed us in the same light we consistently strive for in our day-to-day interactions with them. They used words like professional, friendly, helpful and flexible to describe us. The feedback was overwhelmingly positive, and in line with how we try to approach providing solutions for our customers. While there is always room for improvement, this study let us know we are on the right track.
I’m extremely proud of the nearly 500 employees at NASB. We’ve seen explosive growth in the last five years due to their efforts, and we expect that growth to continue as we help our customers fulfill their financial dreams, whether that’s securing the home of their dreams or securing their financial future.
As we continue to grow and thrive as a company, however, we’ve come to realize it’s okay to share our success and our strong company culture. With the recent consolidation of our Kansas City metro offices, we felt now was a good time to revisit and share our mission, values, and promise to our customers and with each other.
NASB’s mission is simple: we strive to create rewarding relationships by delivering guidance and genuine service that are as unique as our customers’ dreams and aspirations. We fulfill our mission by using the NASB values to guide every decision we make. We get the job done and own the outcome; no one is too important or too busy to pitch in and help. We are curious; challenges are met with questions until we discover the best solution. We do the right thing; we treat customers and employees like family. We are One NASB; there is no us and them--it’s just us, working together toward a common goal.
We take our role as a trusted financial partner very seriously, and we believe it’s important for companies--for us--to periodically share the company’s mission and values, which reinforces the message internally and encourages our customers to hold us accountable to our brand promise.
We promise to do what’s right for you and what’s needed to ensure we’re here for you, your children and your grandchildren. We are the bank you’ve grown to love and trust, and we promise to keep that commitment going strong.
Most of all, we promise that if you trust your dreams to us, we will work tirelessly to earn your trust and bring those dreams to life.
Thank you for letting us be a part of your journey.